Google Purchases RightsFlow for YouTube Copyright Management

Google bought the copyright management group RightsFlow for execution on YouTube and other Google properties. New Engineering would be used to discern the use of copyrighted music and make suitable payments to the rights holders.

What Google+RightsFlow Offers:

Whether you were not listened to music on YouTube still, you're not truly a 21st-century person; it's a trademark of our era, and one that's fueled creative mashups and community while royally pissing off the artists who may be getting royalties. Google is going through hardships to solve the certain query by implementing a comprehensive copyright management system on YouTube, and the acquisition of RightsFlow is exactly one more step in that process.

The RightsFlow database – which houses over 30 million songs from 10,000 labels, according to Mashable – will be used to elaborate which content is copyrighted, and will likely be paired with Google's Content ID system – that present solution Google uses to track that information.

But RightsFlow will go further: It will match how much is owed to copyright holders and can even fasten the payment. This should stack with Google's existing technology to make rights management easier from both the payment and payee angles.

Rapid Payments and More Applications:

Google offered to music publishers earlier this year. That offer allowed rights holders to get requital directly from Google based on what much their copyrighted content was used on YouTube. It also gave the YouTube publishers an official opportunity to used that content.

It's pretty clear that RightsFlow is a pattern to upgrade the belonging systems for handling that task; Content ID wasn't developed with payment calculation and scheduling in mind. As noted on the YouTube Blog announcing the acquisition, By combining RightsFlow’s expertise and technology with YouTube’s platform, we hope to more rapidly and efficiently license music on YouTube.

Google also has other promising applications for the technology, though. Beyond getting an "in" with the music publishers now using the RightsFlow network, Google will enough capable to use the tech to supplement the Google Music services and any other music-related aspects of Google's diverse lineup of properties.

YouTube does stay the key target in the early phases, so, and that's good news for most of us. This investment should make it likely for guys like me to throw The Bed Intruder Song onto repeat while he takes a nap, ensure that the creators get the reward for their work and incentive for future effort, and allow YouTube to make advertising dollars while avoiding legal trouble. In other word – music to everyone's ears?

2011 Google Acquisitions:'