Fight Against Accidental Clicks In Mobile Ads – Problem Is Fix Now
For one to two months, Google is getting complaint about Google mobile ad. When users read news and do other things suddenly hands touch at bottom part. Now Google has made a vast change in their mobile ads work, in order to cure the so-called “Fat Finger” problem of users accidently clicking on ads while browsing on their phones and advertisers and consumers complaints the Google for worthless clicks while the latter is redirected to a website he or she doesn't want to be on those sites.
Google announced the improvement in Google mobile ad now this issue is solve out by Google developers team. If any user clicks by mistake on the border area of a Google mobile ad, Google will ask you to click again to go website. Google said that this feature is to prevent accidental clicks on mobile devices.
Google has 55% market share in mobile ad revenue and 95% for mobile search ads. This statistics gathered by eMarketer. But Google is increasing their ad revenue, the amount that advertisers pay for each click is declining, in part because there are more mobile ads that are worth less.
Google said more to come:
This is only the beginning. As devices continue to converge there will be new challenges in the fight against what many have called the 'fat finger' problem. But implementing confirmed clicks is an important step that we think will benefit users, advertisers, publishers, and the mobile ecosystem overall, and we’ll continue to look for ways to improve mobile ads for everyone.